Agenda

Fitness instructor leading group during outside yoga class

Revitalize your spirit. Reinvent your business.

This year’s BOLD connects you with the global wellness movement—and reconnects you with your purpose. Answer the call with three days of inspiration, including featured speaker Ashley Graham, the powerful Wellness Changemakers session, and synapse-firing daily wellness classes. Breathe new life into your business with a cutting-edge curriculum led by some of the industry’s most successful thought leaders.

DAY 1: Monday, September 12th
All times in Pacific Time (PT)
3:00 PM - 7:30 PM
Registration Open and Expo Hall Open
4:00 PM – 5:00 PM
Breakout Sessions

Adaptability Is the Key to Influence Christina Harbridge – Chief Mischief Officer, Allegory Inc.
Many of us have invested in increasing our intellect and skill (IQ) and emotional intelligence (EQ) to influence outcomes. Did you know that adaptability (AQ) leverages those two quotients? Discover how adaptability can make all the difference in sales, leadership, and customer service.

Making Waves in Fitness Industry Advocacy Liz Clark – CEO, IHRSA
Getting involved in politics is key to making a difference for your business. Moving forward together with a united goal is all the more crucial. The goal: a connected world in wellness.

We can't achieve it on our own. Understand the critical role that your wellness company plays in making a difference at the local, state, and national levels. Learn from IHRSA president & CEO and experienced government affairs and advocacy expert Liz Clark on what drives policy change. In this session, Liz will provide an overview of what's underway at the national level and offer guidance on your next steps as an advocacy influencer in your community.

4:00 PM – 5:00 PM
Wellness Sessions

Get Fit with Giddy Gideon Akande – Founder, Get Fit with Giddy
Get ready for a total body workout! Join fitness expert Gideon Akande, winner of the national 2015 Men's Health Next Top Trainer competition, for a fun and invigorating bootcamp appropriate for all ages and fitness levels. Challenge yourself in a safe and supportive environment, learn new techniques, and take home great exercise ideas. Gideon’s expert training skill, creative exercises, and contagious energy will leave you feeling exhilarated and inspired.

Full Out Barre Catherine Thorpe & Brittany Ransom – Instructors, Full Out Barre
Come experience barre like you’ve NEVER experienced before! FOB mixes the best of barre with HIIT and provides options for all fitness levels. Time will fly as you’re sweating and having a blast. Set to super fun, high energy music, this total body workout that will leave you burning calories long after the workout is over.

5:30 PM – 6:30 PM
Mainstage Event:
State of the Industry

Beth Leibovich – Director, Research & Insights, Mindbody
Zach Apter – Senior Vice President, Consumer Revenue & Growth, ClassPass

Join us for a deep dive into the latest consumer, technology, and societal trends within the wellness industry. With one of the richest global databases, we can deliver a complete view of the patterns and insights driving some of the world’s most successful wellness businesses.

6:30 PM – 7:30 PM
Welcome Mixer

Grab a drink and some food, and get to know attendees and our partners.

DAY 2: Tuesday, September 13th
All times in Pacific Time (PT)
7:00 AM – 5:30 PM
Registration Open
7:30 AM – 8:15 AM
Wellness Sessions

HIIT with Kaia FIT Nikki Warren – Co-founder, Kaia FIT
This 45-minute high-intensity class is set to today's hottest hits. We'll torch calories, combine total-body movements, focus on proper positioning and body awareness, laugh a little, and sweat a lot.

BollyX - The Bollywood Workout Shahil Patel – Founder & CEO, BollyX
Get ready for a Bollywood-inspired dance fitness program that combines dynamic choreography with the hottest music from around the world. This cardio workout cycles between high and low-intensity dance sequences to get you moving, sweating, and smiling!

Barre & Soul Method Signature Workout Andrea Isabelle Lucas – Founder, Barre & Soul
Experience the workout that blends modern ballet conditioning, Pilates, yoga, and low-impact cardio with inspiration and soulful instruction. Inspired by the original Lotte Berk technique, it produces results you can see and feel, increasing total-body strength and flexibility while maintaining the utmost safety and accessibility for all.

9:00 AM – 9:15 AM
Conference Kickoff
with Fritz Lanman, Mindbody CEO
9:15 AM – 10:15 AM
Moderated Conversation with Ashley Graham

Ashley discusses growing up with learning disabilities, and her memoir, A New Model: What Confidence, Beauty, and Power Really Look Like, which details her influential work with the body positivity movement and the journey to becoming the first plus-sized model to grace the cover of the coveted Sports Illustrated Swimsuit Issue.

10:15 AM – 11:00 AM
Expo Hall Open
11:00 AM – 12:00 PM
Mainstage Event:
Product Spotlight

John Motz – Senior Vice President, Product and Engineering, Mindbody
Explore how Mindbody harnesses the latest industry and tech trends to create product enhancements that help you thrive now and in the years to come. See how our newest products—shaped and driven by your feedback—are designed to help you provide powerful wellness experiences to a world that needs them now more than ever.

12:00 PM – 1:30 PM
Break and Expo Hall Open
12:30 PM – 1:00 PM
Wellness Sessions

SWERK (Sweat, Work, Twerk) Rachel Vickhouse – Co-founder, SWERK Dance Fitness
SWERK is the nation’s first hip hop cardio dance fitness class. It’s booty-shaking, heart-pumping, and glute-focused. Dance along to the hottest hip hop tunes and burn 800 calories without even realizing it. Pop, lock, and drop your way to your dream body!

POUND Unplugged Kirsten Potenza – POUND Founder and CEO
Amber Bruehl – POUND Icon
Using Ripstix®, exercise drumsticks, POUND Unplugged connects mind, body and sound to create an immersive, sensory experience unlike anything you’ve experienced in a group fitness class. The 30-minute class balances focused, high-intensity exercises with restorative movements, rhythmic breathing and meditation. Quick, efficient and challenging, the workout guides participants through a deeply intentional journey designed to promote the health and fitness of the whole person – mental, physical and emotional.

Divine Feminine Yoga YogiApproved
Activate your fiery and sensual feminine energy, balance your chakras, and challenge your body in this upbeat class set to a killer playlist. Shift your energy, strengthen your body, open your mind, and embrace your divine feminine.

1:30 PM – 2:15 PM
Breakout Sessions

Multi Figure Growth–How to Make More Money, While Doing Less Work KK Hart – Founder, Hart Marketing Inc.
This session will focus on providing proven best practices for business owners that are serious about growing and thriving in their business, while taking advantage of opportunities to step out of operating the business day to day to focus on scaling vs operating. Looking for a blueprint to grow a profitable, and potentially more passive business? This session will show you through the exact steps, tips and tricks you need to achieve this type of freedom in your business.

The Current State of Social Media and the Importance of Storytelling Thomas Drew – Co-founder, 1AND1
The social media landscape has changed. Instagram/Facebook is no longer the place for scalable organic growth, but their Ad product has never been better. LinkedIn, TikTok, and Pinterest are organic growth hotspots. Most companies are still behind the curve when it comes to understanding social media and how to leverage it to their company's goals. This session will help you understand the trends, what platforms are good for organic growth in comparison to paid media, and how to craft a winning strategy across all platforms that most effectively tells the story of your business on the most persuasive platforms possible.

Client Retention Revolution: How to Move Beyond Exercise and Offer Deeper Wellness Results That Ignite Positive Change Andrea Isabelle Lucas – Founder, Barre & Soul
Clients often come for the physical but stay around longer when they get more. Turn happenstance into a systematic formula for greater client lifetime value and instructor success. Move beyond the exercises to help clients harness the power of “why” on deeper mental and physical wellness levels. Learn how to recognize limiting beliefs and real and perceived obstacles, and use language that ignites a passion for positive change.

7 Simple Habits of Inclusive Leaders Melissa Majors - Creator, Melissa Majors Consulting
What do inclusive leaders do? What specific actions do they take to demonstrate a commitment to inclusion? Inclusive leadership expert Melissa Majors is an innovator and optimizer of inclusion, leadership, and education strategies. In The 7 Simple Habits of Inclusive Leaders, she reveals how great leaders enjoy superior team performance and drive much higher profitability by incorporating inclusive practices. Majors explains how our brains are to blame for why leaders unintentionally exclude others. Through storytelling, research, and personal experiences, she offers a commonsense yet compelling and actionable approach to inclusion, maintaining that people don’t need to feel guilty or defensive when having inclusion-related conversations. The brain is to blame—not people.

Studioease: Analytics & KPIs made easy! Mike Huck – Founder & CEO, Studioease
In the session, Studioease will provide an in-depth review of our new solution for studio owners and managers to easily review the analytics and KPIs necessary to understand your business and help you grow. We will demonstrate how looking at trends can quickly help you identify which areas of your business are improving and which areas may need your focus and attention.

2:30 PM – 3:15 PM
Breakout Sessions

Broadcast Your Brilliance: The Only Real Way to Cut Through the Noise and Stand Out from the Crowd Josh Biro – Founder, Nomad Business Coaching
In marketing, you can automate a lot. But you can't automate your unique messaging. Explore why content is the most powerful root of your business in this interactive session. We'll cover which content people buy, how to make your content memorable, how to format it, and the #1 hack to produce massive amounts of content in less time.

How to Use ClassPass to Grow Your Client Community Will Sebern - Senior Director Sales, ClassPass
Julia Darnton Healey - Senior Director, Account Development, ClassPass

Learn how to gain new clients and grow your business through the combined efforts of Mindbody and ClassPass. See first-hand how these tools can boost revenue, fill unbooked class and appointment spots, and reach new clients. Learn how to use ClassPass as a powerful marketing engine and get to know the fascinating data points that support its effectiveness.

PANEL: Building a Brand with Reach Select Panelists
Are you looking to position your business in the market a little differently, maybe appeal to a more diverse audience, or just give what feels like an outdated look a facelift? This panel examines how to get clear on what you want your brand to reflect about your business and how to most effectively strategize and execute a re-brand or brand refresh.

How to Quickly Position Yourself and Your Business as the Go-To Authority April Iannazzone – CEO, Growth & Profitability Agency
Easily sell your services without using high-pressure sales tactics and avoid wasting hours in energy-draining consultations. In this presentation, you’ll discover the marketing strategy that’ll scale your business and the ultimate shortcut to converting more high-quality leads and growing your business.

Still We Rise Coach Mike – Founder, Coach Mike Speaks
In this session, we'll define a mindset and system to re-introduce your vision to the world and help your business thrive in uncertain times.

3:30 PM – 4:15 PM
Breakout Sessions

Anatomy of a Rebrand: Digital Strategy and Beyond Connie Holen – Owner, Pixality Design
Innovation emerges from obstacles. But change can also lead to inconsistency, making it hard for clients and prospects to trust your business—and for you to clearly promote it. If your brand no longer represents the value and vibe of your services, this session shows you how to create a successful brand refresh.

Never Edit Another Video: How to Make Better Fitness Videos That Sell Mark Firehammer – Owner, Attract More Clients
Raise the quality of your live and on-demand fitness instruction videos. This session reveals the process of producing on-demand content using second-hand mobile devices and other low-cost components to build an advanced production streaming setup—eliminating all post-production or video editing. You'll learn how to produce a live class with multiple camera angles, get paid for your live stream class, and make it available on demand within minutes.

Navigating Your Exit Strategy: How to Sell Your Business Successfully Mitch McGinley – Mindbody Certified Consultant & Licensed Business Broker
Are you ready to sell your business? Are you curious about the process—but not quite sure? Whether you’re looking to buy, sell, or explore your options, this session will help you plan, execute, and close a tidy and effective deal for all. Topics include valuation methods, current industry trends, and tips and tools to help you maximize your business value.

Hiring the Perfect Fit: Best Recruitment and Staffing Practices for Salons and Spas Amy Carter – Owner, Empowering You Consulting
Your salon can run itself with the right people and structure in place. As an owner, you need the freedom to focus on your vision. In this session, you’ll learn how to strengthen and optimize your team.

Keeping Community at the Core of Your Brand Krissy Cela – Co-founder, EvolveYou
Keeping an engaged community is the cornerstone of EvolveYou, a leading female-focused fitness app with an active forum where users can inspire others. This session examines why community is essential in building a brand, how to keep your community engaged, and the importance of authentic leadership.

4:15 PM – 5:30 PM
Expo Hall Open
7:00 PM – 10:00 PM
BOLD Bash
DAY 3: Wednesday, September 14th
All times in Pacific Time (PT)
7:00 AM – 4:45 PM
Registration Open
7:30 AM – 8:15 AM
Wellness Sessions

BBMM = Balancing Breathwork + Micro-Dosing Meditation Keisean Raines – Creator, So Hum Wellness
BBMM helps put the brakes on an acute stress response and diverts the health problems associated with chronic stress through deep abdominal breathing paired with physical, mental, and emotional balancing techniques to help deepen your sense of well-being.

Yoga+Beats Yvonne Schwartz & Kirby Koch – Founders, Yoga+Beats
Yvonne and Kirby's combined love for yoga + music brought them together to create their signature class Yoga+Beats. Join them for a unique experience combining deep house beats and all levels vinyasa. Their class is an experience to remember.

Year of Ours x Keep a Breast Foundation Presents: Meditation + Yoga Session Alicia 'ACE' Easter – CEO & Founder, ACE Enterprises
It's time to go embrace your Brave + Bold energy through Yoga, Meditation and affirmations. We will embody what it means to be BOLD from the inside out through an empowering meditation and yoga flow led by ACE.

8:00 AM – 9:00 AM
Expo Hall Open
9:00 AM – 10:30 AM
Mainstage Event: Wellness Changemakers

Delivering wellness has never been more critical. Meet five individuals who are creatively examining what wellness means in our current world.

10:30 AM – 11:15 AM
Expo Hall Open
11:15 AM – 12:30 PM
How We Met the Calling: Mindbody Customers Share Their Stories of Success

Hear four unique stories from individuals who have built globally recognized brands, crafted innovative wellness modalities, and brought in clientele who are deeply committed to their businesses through community. This session explores their compelling stories of vision, and the strategies and drive they used to sustain success.

12:30 PM – 2:00 PM
Break and Expo Hall Open
12:45 - 1:45 pm
Lunch and Learn with ClassPass:
Your Questions Answered With ClassPass Leaders

You have questions about how ClassPass works, and we have answers! Join us for a moderated session to ask anything about ClassPass and meet the ClassPass leaders. You supply the questions, we'll bring the lunch. Due to limited seating, registration is required for this session.

1:00 PM – 1:30 PM
Wellness Sessions

Sonic Yogi SoundBath Jonathan Adams – Founder, Sonic Yogi
Sound and music can reset our brainwaves and nervous system for deep and profound relaxation. This has been shown to help with reduction of stress, tension, and anxiety and calm the entire nervous system. Sonic Yogi’s SoundBath includes Tibetan bowls, crystal bowls, flute, and acoustic guitar. There will be minimal movement, so this is open to yogis and non-yogis of all levels.

TRILLFIT Cardio Dance Melisa Valdez – Co-Founder and Director of Talent, TRILLFIT
TrillFit’s signature dance class blends Beyonce-worthy choreography (who doesn’t love a good twerk sesh?) with multiple rounds of HIIT, to sweat your way to a tighter, toned body. Sneakers are required and all levels are welcome.

Lagree Fitness Experience Sebastien Lagree – CEO & Founder, Lagree Fitness
Join Sebastien Lagree, the creator of Lagree Fitness, for a 30-minute workout on the Microformer—the newest fitness machine from Lagree. The Lagree Method uses spring tension to create a high-intensity, low-impact workout.

2:00 PM – 2:45 PM
Breakout Sessions

Stop Chasing Clients and Get Them to Come to You Instead Lisa Simone-Richards – Publicist and Founder, Lisa Simone Richards Inc.
How do fitness professionals stand out and magnetically attract their ideal clients in a highly saturated industry? In this session, you’ll learn how to easily fill your programs and build a waitlist of clients without spending big bucks on marketing and advertising.

How to Scale to More Locations and Operationalize Effectively Greg Walls – Owner, Performance Experience
We’re born perfect. Our only limitation is this body we’re housed in. As youngsters, we’re fearless and unstoppable. As we grow, we redirect our goals because of the limits our “supporters” give us. Your limitations are rooted in your beliefs. This session gives you a five-step action plan to succeed in your endeavors.

How to Lead with Value Roxy Borger – Owner, Liberate Consulting
During this session we’ll look at ways to ensure that you’re focusing on the strategies that communicate your value most through compelling, clear branding; leading with your why; and the little details that help customers love your space most.

Seven Steps to Building a Powerful Salon and Spa Brand Alexis Ufland – Founder, Lexi Design
With so many salons and spas offering similar services and products, it can be challenging to stand out from your competition. But your brand can help set you apart. Did you know that every client experience is a critical component of your brand? This session will teach you the seven essential steps to take your brand to the next level.

The 3 Ds of Devotion and Building Better Habits: Drudgery, Discipline, and Delight Corey Lewis – CEO and Founder, 1AND1
Drudgery, discipline, and delight are the three Ds of devotion focused on bettering yourself. They work as a guide to help you move forward, improve habits, and remember it’s possible to positively evolve. Each of the three Ds is essential to becoming a better version of yourself, and it really takes being present in the process to get a full scope of the growth achieved and the potential that lies ahead.

3:00 PM – 3:45 PM
Breakout Sessions

Monetizing Your Community Nt Etuk – Founder, Fitgrid
Your community should help you make money. If it’s not, you're missing out on an invaluable resource. Your clients are your best salespeople and accountability partners. In this session, we'll discuss the power of activating your community to drive revenue, retention, and community bonding. Learn from program success and get the insights you need to create an action plan for your business.

So You Want to Expand? Here’s Some Food for Thought Kendra Blackett-Dobinga – Chief Visionary Officer, Bikram Yoga Works
Should you purchase an existing location or start your own? How can you strategically expand your brand? This presentation focuses on the pros and cons and gives participants tips on successfully expanding their business and brand—headache-free.

PANEL: How to Solve Your Staffing Woes Select Panelists
As a wellness business owner, you know the team you cultivate is critical to the success of your business. This panel explores successful recruiting and onboarding strategies, how to create long term commitment from your staff, and operational efficiencies you can implement to streamline and motivate their performance.

Why Restoration Is the New Cardio Michael Hughes – Founder, Gymnazo
Fitness is a trendy industry. But the problem with trends is that they come and go, leaving trainers burnt out trying to hop on the next greatest thing. But what if, instead of following the trends, trainers innovated for the long game? This is exactly what Michael has done by blending restoration with performance training. He wanted to break the cycle of injury by shifting away from a "no pain, no gain" mentality that constantly pushes clients to their max. In doing so, he has significantly decreased the injury rate of his clients and kept his studio's average churn rate down to 3% (compared to the industry average of 10%). In this session, you'll learn how incorporating more restorative practices can help you keep your injury rates low and your retention rates high.

4:00 PM – 4:45 PM
Breakout Sessions

Studio Design: Explore the Journey of a Thriving Brand from Concept to Grand Opening Barbara Chancey – Owner and Founder, Barbara Chancey Design Group
This entertaining, fun-filled presentation offers a sneak peek into the why of studio design. From small startups to corporate club remodels, learn the secrets to waitlist classes and industry-crushing growth.

PANEL: Partnering in Wellness Select Panelists
Hear from experts who are strategically creating relationships within their communities, often a missed opportunity in our marketing and retention efforts. Panelists will discuss how they’ve successfully leveraged PR and media efforts, corporate and brand partnerships, and community involvement to build their businesses.

The Benefits of Licensing vs. Franchising Stephanie Breaux Bradley – Mindbody Certified Consultant
The session explores the pros and cons of franchising vs. licensing. Former barre franchisee and consultant Stephanie Bradley experienced the disconnect between the two and continues to act as a liaison for franchising companies. Join her and several licensee CEOs as they examine the different options for studio ownership.

Ignite the Fire in Your Belly: Lift Off Toward Your Best World of Wellness Dr. Lana Saal – Director of Health Promotion, Wellness, and Fitness for the NASA Occupational Health Team
Seeking highly effective ways to ignite your impact on the world of wellness? Discover the connection of mind, movement, and mission in creating more impactful wellness through harnessing the power of neuroplasticity. Learn how to fire up purpose and passion for forward motion and inspire achievement for your clients, your employees, your business, and YOU! This session will help you lift off and surpass the next levels of our ever-changing industry, through a foundational approach of positively impacting the physiology of the mind. Inspire a solid core for overall whole-person and whole-organization wellness and success.